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War Paint for Men had already experienced a lot of success with its eCommerce performance but had experienced a plateau with its online revenue and needed a new approach to its customer acquisition and retention strategy.
Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings.
We implemented a strategy that had a flywheel approach to their performance marketing. We did this by reimagining their content strategy across paid social and email marketing whilst looking for inefficiencies in their online experience to improve their conversion rate. This allowed us to engage with new audiences whilst nurturing and converting existing customers, resulting in sustainable and scaleable growth.
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