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Jordana Ticia Cosmetics
The Challenge
Jordana Ticia Cosmetics, a fast-growing beauty brand, was heavily reliant on TikTok for sales and traffic, leaving it exposed to platform changes, rising costs, and audience fatigue. To achieve sustainable growth and consistent Shopify sales, the brand needed to diversify its channels and implement a full-funnel DTC performance strategy that aligned paid media, creative, and CRM, creating a seamless customer journey from acquisition to retention.
The Solution
We delivered a fully integrated DTC performance strategy that helped Jordana Ticia Cosmetics move beyond its reliance on TikTok by launching a cross-platform, full-funnel approach to drive sustainable Shopify sales. This included a strategic roadmap connecting brand awareness, acquisition, and retention; high-impact paid media campaigns across Meta, Google, and more; a robust CRM system with automated email and SMS flows; and a premium suite of creative assets optimised for every stage of the funnel to ensure consistent brand presence and maximise conversions.
Results
