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Edmunds had experienced success in on-trade and retail but needed to maximise their eCommerce potential. They knew their product had a unique direct-to-consumer proposition and needed a partner to help them develop a go-to-market strategy to grow their eCommerce sales.
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We reimagined Edmund's customer acquisition and retention strategy to maximise visibility and conversion. This included the development of new content and campaign delivery across paid social and email. We then implemented a retention programme through a subscription model to increase AOV and LTV.
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